IMS Health: Pharma Should Make Better Use of Social Media To Engage Patients and Improve the Use of Medicines IMS Institute Report Finds Nearly Half of […]

take Source: www.fiercebiotechit.com

Clinical trial patients who share their experiences on social media may “unblind” clinical trials, Pfizer’s head of Clinical Innovation for Worldwide R&D has said. Source: www.outsourcing-pharma.com

Source: www.pmlive.com

Tech startups are combing through patients’ online postings for signs of unreported problems with prescription drugs Source: www.businessweek.com

Pharma’s social media evangelists have been urging companies to lend an ear to the chatter on Twitter, Facebook, patient forums, physician networking sites and the like. […]