If I didn’t know better, I might think the growing field of online conversation monitoring (aka sentiment analysis) would be a no-brainer for the pharma industry. […]

With increasing numbers of patients turning to the Internet to research their health and joining online patient communities to discuss their care, it is good practice […]

The startup Treato, which has developed software to tackle the challenges of culling useful data from the deluge of social media chatter, has found $14.5 million […]

Even without FDA guidance on social media, there are lots of tactics that are possible right now – and examples of companies that are using them. […]

Creation Pinpoint provides competitive business intelligence and online market research insights from healthcare professional conversation (HCP) in public social channels. Source: www.creationpinpoint.com

Website tracking significant changes in regulation for pharmaceutical and medical device manufactures. Up to date policy information for participants in the medical economy. Sharing practical ideas […]