Social Media Monitoring for Healthcare | HealthWorks Collective
13/12/2014
Santé connectée: le futur (un peu flippant) qui vous attend #leweb #hcsmeufr
14/12/2014

We’re “listening” to patients, but are we hearing them? (Part I) – HealthEd Blog

If I didn’t know better, I might think the growing field of online conversation monitoring (aka sentiment analysis) would be a no-brainer for the pharma industry. Healthcare consumers are flocking to the social Web to post about their struggles with a given disease and the medications they hope will help fight it. State-of-the-art search software is increasingly available to capture and process these conversations, meaning pharma has access to a wealth of consumer dialogues. Certainly all of thi

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