If I didn’t know better, I might think the growing field of online conversation monitoring (aka sentiment analysis) would be a no-brainer for the pharma industry. Healthcare consumers are flocking to the social Web to post about their struggles with a given disease and the medications they hope will help fight it. State-of-the-art search software is increasingly available to capture and process these conversations, meaning pharma has access to a wealth of consumer dialogues. Certainly all of thi

Source: healthed.typepad.com