With our health care system in such disarray and physicians having limited time with each patient in order to meet their demands, communication between physician and patient is paramount. But with limited time and resources, how can physicians educate their patients on various illnesses?

Many professionals are turning to YouTube. Here’s some of the ways that physicians can use YouTube to engage with their patients:

• Explain different ailments and illnesses
• Present research papers and findings
• Showcase exercises that can help strengthen various muscles or joints
• Demonstrate early detection techniques

Once the practitioners decides on his/her topic or series of topics, it’s important to have the following:

• Decent camera– Make the investment so you can take high quality video.  You don’t want to make the mistake of buying a cheaper quality camera. You run the risk of having poor quality video and losing prospects because of this.
• Good lighting– Make sure you have ample lighting as well. Otherwise the video will be too dark.
• Great audio– Many times, inexperienced videographers will use the external mike on the camera and shoot a YouTube video. However, most of the time, it’s important to have an external lavalier or handheld mike. The sound quality will be significantly better.
• Choose a setting– Always think of a setting that will work with your video’s content.  If you’re filming a “How To” instructional video on early detection techniques, think of filming in a home environment where patients would actually practice this advice.
• Have talking points– Before you start to film, make sure the person/people in your video have a rough idea of what the video is about.  Have an outline ready and plan the video out prior to filming.
• Video editing– All video should be edited before uploading to your YouTube channel.  Use a free editing program such as iMovie if you’re a beginner.  If you’re up for the challenge, you can purchase software like Final Cut Pro to make your videos seamless. While editing, make sure to add music and a little pizazz such as text and special effects.

In addition to traditional marketing, YouTube videos can take your business one step further. With more than 1 billion users visiting YouTube every day, you can create an interactive and informative way to place your company on the map.  Once you try it, you’ll never look back!

– See more at: http://www.hilarytopper.com/physicians-youtube/#sthash.QbCBSdm4.dpuf

Source: www.hilarytopper.com