In our increasingly-DIY society, most consumers expect high levels of access and customer service from the organizations with whom we engage. With more consumers reaching into their pockets to pay for health services and products, the health industry is increasingly a retail-facing environment. So expect quality service levels from their healthcare touch points.

The pharmaceutical and prescription drug touch point is not exempt from this expectation, as learned by an Accenture survey analyzed in Great Expectations: Why Pharma Companies Can’t Ignore Patient Services.

As the first picture shows, 70% of patients think pharma companies are responsible for bundling information and services around the products they market. 74% of patients are looking for those services as soon as they begin to take a medication, and half would be open to receiving assistance once they began taking the meds.

Read more: http://healthpopuli.com/2014/03/20/people-want-to-diy-with-pharma/

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