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How to give your content marketing strategy a makeover

Content marketing was high on the agenda in this week’s Changing Advertising Summit hosted by the Guardian.

 

We know that it’s nothing new and that brands, companies and charities have been doing it for years.

 

But this week the great and good of marketing, advertising and digital (from both sides of the Atlantic) agreed that content marketing has become a discipline in its own right.

See on econsultancy.com