Survey: 80 percent of smartphone users want to interact with doctors on mobile devices
02/07/2014Social media fails: healthcare marketers now ask « what next? »
02/07/2014Google and Ogilvy research finds word of mouth had biggest impact on purchase decisions (not media)
Consumers are more influenced by word of mouth in buying decisions than by print media, TV and movies, brand websites and even social media. That is the
Source: cannes.campaignlive.co.uk
