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EFPIA – Mobile apps and pharma: health in your pocket

Since 2010, pharma investments in smartphone apps, social media platforms, and wireless devices have constantly grown, according to the Ernst & Youngs annual global pharmaceutical report.

Here is a list that will give you a taste of how pharma approached mobile apps in 2013 –among the 50 apps belonging to the pharmaceutical industry in the Apple app store.

Source: www.efpia.eu