Slides from a presentation/workshops organised by Oublic Affairs Committee of Glamorgan Federation of Women’s Institutes in Britton Ferry (9/6/15) and Whitchur… Source: www.slideshare.net

When talking to doctors today, pharma has had to completely re-evaluate its former sales model. Source: www.pmlive.com

Last month, Roche quietly launched its Accu-Chek Connect app, a diabetes management app which contains, among other things, an unprecented feature: a prescription insulin bolus calculator […]

Last month, Roche quietly launched its Accu-Chek Connect app, a diabetes management app which contains, among other things, an unprecented feature: a prescription insulin bolus calculator […]

Without the data from the Apple Watch, would the patient even have taken the time to Google the symptoms and call the doctor? Source: medcitynews.com

The benefits of digital detailing don’t stop at the cost savings or the rich streams of customer data that it produces. Closed loop marketing can provide […]