Platform lets pharma firms mine big data, and monitor whether millions spent on ad campaigns or medical education are having the desired effect Source: www.mmm-online.com

Treato CEO Ido Hadari has been trying to convince pharma companies that his startup’s software offers advances from so-called « social media listening » applications. Source: www.fiercebiotechit.com

At the Eye for Pharma conference this week, one theme was ways pharmaceutical companies use social media to reach patients in more meaningful ways. Source: medcitynews.com

FDA issues may deter drugmakers from engaging in social media, but thats no excuse to ignore what audiences are saying on these platforms. Source: www.mmm-online.com

The explosion in online discussions about medicines and the rise of social-listening tools to mine and analyze the data have given drugmakers another way to learn […]

La fin d’un modèle En Décembre dernier, le Social Media Club France a organisé la première édition des social media club research… Source: www.lesechos.fr