The ongoing digitalization of our environment has created a vast amount of data about just about every aspect of what we get up to. Every page we visit, every click, every search engine term, every purchase is recorded in a log file and associated either with our online identity if [...]
Given the rising costs associated with the treatment of chronic lifestyle diseases and the looming shortage of doctors, the healthcare system is at a tipping point.…
Marketing is crucial to the digital health revolution. Just how crucial is it?
Dans mes précédents articles, on a un peu fait le tour de la tendance « smart building » et de son application à l’hôpital. Si beaucoup de nos hôpitaux commencent à entrer dans cette logique, il est maintenant l’heure de réfléchir aux conséquences de cette tendance de fond.
