“RTL.fr Santé : la fin des vignettes sur les médicaments RTL.fr Santé : la fin des vignettes sur les médicaments. RÉACTION - Un pharmacien explique les changements induits par la disparition des vignettes sur les médicaments à partir du 1er juillet.”
Source: www.rtl.fr
LaDépêche.fr
Fin des vignettes sur les médicaments à partir du 1er juillet
LaDépêche.fr
Ces informations figureront aussi sur la facture imprimée par la pharmacie au verso de l'ordonnance.
Source: www.ladepeche.fr
Promising artificial (or bionic) pancreas study gives hope of automated solution to complexities of diabetes management.
Source: www.imedicalapps.com
“Social media is not the powerful and persuasive marketing force many companies hoped they would be,” concludesGallup Inc., which on Monday is releasing a report that examines the subject. Gallup says 62% of the more than 18,000 U.S. consumers itpolled said social media had no influence on their buying decisions. Another 30% said it had some influence. U.S. companies spent $5.1 billion on social-media advertising in 2013, but Gallup says “consumers are highly adept at tuning out brand-related Facebook and Twitter content.” Just when we thought it was safe to use social media they push us back out!
Most consumers aren’t visiting social media sites to engage with brands — they are there to interact with people they know. According to Gallup research, the vast majority of consumers (94%) who use Facebook, Twitter, and other social networking channels do so to connect with family and friends. They are far less interested in learning about companies and/or their products, which implies that many companies have social media strategies in place that may be largely misdirected.
Social media is not the powerful and persuasive marketing force many companies hoped they would be. When Gallup asked more than 18,000 consumers about the influence of social media on their buying decisions, 62% said they had no influence at all. Even among millennials (those born after 1980), whom companies often think of as the core social media audience, 48% said these sites were not a factor in their decision-making.
And while many companies correlate the number of fans and followers with their social media success, Gallup alsoalso finds that these metrics can be misleading. Of the consumers who reported “liking” or following a company, 34% still said that social media had no influence on their purchasing behavior, while 53% said they had only some influence.
When compared with more traditional forms of social networking, social media initiatives may actually be the least effective method for influencing consumers’ buying decisions. Gallup research shows that consumers are much more likely to turn to friends, family members, and experts when seeking advice about companies, brands, products, or services. Company-sponsored Facebook pages and Twitter feeds have almost no persuasive power.
What does this mean for pharma marketers?(1) Social media alone is not going to deliver on the promise of patients asking for an Rx. It is PART of an integrated marketing initiative to reach health searching consumers online.
(2) Pharma, which is heavily ROI driven, needs to think of social media, not as a conversion platform, but rather a way to help patients get the information they need to make health care decisions.
(3) DTC marketers should experiment with social media but have clear and concise objectives before allocating resources.
Source: worldofdtcmarketing.com
Consumers are more influenced by word of mouth in buying decisions than by print media, TV and movies, brand websites and even social media. That is the
Source: cannes.campaignlive.co.uk
Eighty percent of smartphone users are interested in using their smartphones to interact with health care providers, according to a FICO survey of 2,239 adult smartphone users from the UK, Australia, Brazil, China, France, Germany, India, Italy, Japan, Korea, Mexico, Russia, Turkey, and the United States.
The survey analyzed how consumers prefer to interact with health care providers on mobile devices, online and in-person.
Source: mobihealthnews.com
