Despite the clear interest in social media engagement by two of its key stakeholders — patients and physicians — the pharma industry has been relatively slow […]
It’s no revelation that pharma is behind the curve when it comes to social media. Consider yourselves fortunate, then, that the IMS Institute for Healthcare Informatics chose to […]
IMS Health: Pharma Should Make Better Use of Social Media To Engage Patients and Improve the Use of Medicines IMS Institute Report Finds Nearly Half of […]
Clinical trial patients who share their experiences on social media may “unblind” clinical trials, Pfizer’s head of Clinical Innovation for Worldwide R&D has said. Source: www.outsourcing-pharma.com