I’m getting a lot of calls with the age old question “how much should I budget in 2014 for digital marketing ?”. The answer to that […]

Will streamline its existing @pfizer_news account See on www.pmlive.com

Here are five examples pharma could improve consumer experience   Online medication supportAbout 57 percent of respondents said they prefer online medication support, such as disease […]

Partager la décision avec son médecin, une idée qui fait son bout de chemin à l’ICM Val d’Aurelle à Montpellier. Et si vous décidiez d’un commun […]

Le phénomène n’est pas nouveau mais il a désormais un nom : les aidants. Derrière ce terme, se cachent les personnes qui accompagnent un proche handicapé […]

Our new paper, examining how Social Marketing can be used to encourage exercise and physical activity in the elderly is now available pre-print from Social Marketing […]