A feedback app at Birmingham children’s hospital allows patients to send comments directly to the manager in charge See on www.guardian.co.uk

While there’s a buzz and lots of noise about technology in healthcare, something big is missing. What’s missing from healthcare innovation and marketing of healthcare technology innovation? See on […]

Whether it’s Facebook, Twitter, or a favorite blog, a growing number of families are using social media as their primary source for health and wellness infor… […]

Agency Explores Inbound Marketing Strategy in Healthcare PR Web (press release) “Some hospitals or physician practices may get discouraged when inbound marketing doesn’t work overnight,” said […]

E-detailing has a number of advantages over the sales force promotion. Unquestionably, the cost per detail of e-detailing is much lower than that of in-person detailing. […]

Part two of a first-person experiment: Two weeks with the Fitbit Flex exposes the power, and the limits, of wearable fitness tracking devices.   Since living […]