Too many health care organizations still use cumbersome call centers, flow charts and Rolodexes to determine which clinician to call about a patient issue and the […]

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Un nouveau rapport de l’Organisation mondiale de la Santé (OMS) appelle les chercheurs dans le domaine pharmaceutique à adapter les efforts de recherche-développement pour tenir compte […]

Within the discussion around AstraZeneca’s branded approach to YouTube, I’ve yet to see any commentary focusing on the fact that whilst the AstraZeneca’s Health Connections blog […]

The GSK attitude towards corruption in all its forms is simple: it is one of zero tolerance, whether committed by GSK employees, officers, complementary workforce or […]

Comment: AstraZeneca takes branded approach to YouTube PMLiVE It’s an unusual step as far as pharma social media initiatives go, which are usually not brand-specific, but […]