At the Eye for Pharma conference this week, one theme was ways pharmaceutical companies use social media to reach patients in more meaningful ways. Source: medcitynews.com

FDA issues may deter drugmakers from engaging in social media, but thats no excuse to ignore what audiences are saying on these platforms. Source: www.mmm-online.com

The explosion in online discussions about medicines and the rise of social-listening tools to mine and analyze the data have given drugmakers another way to learn […]

La fin d’un modèle En Décembre dernier, le Social Media Club France a organisé la première édition des social media club research… Source: www.lesechos.fr

CHAPEL HILL, N.C., Feb. 22, 2014 /PRNewswire/ — Savvy healthcare companies have begun launching innovative… Source: www.prnewswire.com

The industry views matchbacks as an aid to people looking for medical information online and giving drugmakers more clarity. Source: www.biznews.com