Patients Want Digital from Pharma
by Sam Welch on June 9th, 2014

New survey data released by Accenture found that more than 75% of consumers expect drug companies to provide additional services that complement their medical products.

Digital platforms are frequently mentioned as the preferred method of contact. Sixty-nine percent of respondents said they’d prefer information from pharma companies via email, followed by printed materials (66%), websites (48%), mobile apps (44%) and social media (38%). Print media made the list, though patients have made it clear that they are seeking resources through digital channels.

Of interest to marketers, the data show that 64% of patients are willing to trade personal information to get free, relevant content. Not only should we engage around this opportunity, this indicates that marketers can achieve access to more customer data in order to personalize information to each patient’s needs. And digital expands opportunities to track outcomes and tailor content to the individual.

Consumers want more tools to manage their healthcare. If we’re really moving into an age where “an app a day can keep the doctor away,” then we must address this need to make valuable tools available to patients.

Read the full Accenture report here.

Source: www.pm360online.com

Patients Want Digital from Pharma
by Sam Welch on June 9th, 2014

New survey data released by Accenture found that more than 75% of consumers expect drug companies to provide additional services that complement their medical products.

Digital platforms are frequently mentioned as the preferred method of contact. Sixty-nine percent of respondents said they’d prefer information from pharma companies via email, followed by printed materials (66%), websites (48%), mobile apps (44%) and social media (38%). Print media made the list, though patients have made it clear that they are seeking resources through digital channels.

Of interest to marketers, the data show that 64% of patients are willing to trade personal information to get free, relevant content. Not only should we engage around this opportunity, this indicates that marketers can achieve access to more customer data in order to personalize information to each patient’s needs. And digital expands opportunities to track outcomes and tailor content to the individual.

Consumers want more tools to manage their healthcare. If we’re really moving into an age where “an app a day can keep the doctor away,” then we must address this need to make valuable tools available to patients.

Read the full Accenture report here.

Source: www.pm360online.com

The Future of Healthcare: The Connected HospitalShare this infographic:

New advances in technology are radically transforming the way healthcare is delivered and managed. These changes extend from the point of care to payment and reimbursement - improving outcomes and overall provider and payer effectiveness. Delivering this patient experience requires providers to connect with their patients, and across healthcare systems in new ways. And with Meaningful Use deadlines continuing to loom large, the cost of not doing so is clear. Read on to find out how connected hospitals are meeting this challenge. 

Learn more about Healthcare Integration Solutions from MuleSoft »

Source: www.mulesoft.com

“RTL.fr Santé : la fin des vignettes sur les médicaments RTL.fr Santé : la fin des vignettes sur les médicaments. RÉACTION - Un pharmacien explique les changements induits par la disparition des vignettes sur les médicaments à partir du 1er juillet.”

Source: www.rtl.fr

LaDépêche.fr
Fin des vignettes sur les médicaments à partir du 1er juillet
LaDépêche.fr
Ces informations figureront aussi sur la facture imprimée par la pharmacie au verso de l'ordonnance.

Source: www.ladepeche.fr

Promising artificial (or bionic) pancreas study gives hope of automated solution to complexities of diabetes management.

Source: www.imedicalapps.com