Would patients follow a pharma brand on social media ? (Research)
28/10/2013Alison Lewis heads to J&J from Coke for global consumer marketing role
28/10/2013Would #patients follow a #pharma brand on #socialmedia ? (Research)
Earlier this year I led some quantitative research for a biotech startup who wanted to determine if an investment in resources for social media was justified. While the results did vary a little …
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