Would patients follow a pharma brand on social media ? (Research)
28/10/2013
Alison Lewis heads to J&J from Coke for global consumer marketing role
28/10/2013

Would #patients follow a #pharma brand on #socialmedia ? (Research)

Earlier this year I led some quantitative research for a biotech startup who wanted to determine if an investment in resources for social media was justified.   While the results did vary a little …

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