Sensational social media stats like one billion Facebook profiles or Instagram reaching 150 million users always captures media attention. However, savvy businesses realize the true value of social media lies in the value of intelligence from influential posts and people. Beyond the sensational numbers is an imperative need to find the right data to make smart business decisions. To support this goal, leading analyst firm, Gartner, predictsglobal business intelligence (BI) software, including social analytics, is expected to reach over $17 billion by 2016, nearly $4 billion more than 2013.

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