Why mHealth Brands Need an Agile Approach to Marketing
Gathering and transmitting vital information is a core function of the healthcare industry, and over the last decade the impact of new technology has completely transformed many procedures. What has emerged from this evolutionary process is the broad field of mHealth where everything from retrieval of patient records, to physician collaboration, to monitoring a patient’s medication compliance has changed.
And, because the next generation of mobile devices are able to tap into this technological infrastructure, mHealth has emerged as the operative element in linking the power of electronically generated information with advanced health care solutions.
Staying on the cutting edge of this information wave requires more agility and nimbleness than ever, challenging the many old-school marketing strategies that still dominate much of the industry.