James Borton, University of South Carolina Sumter, is convinced of one thing: medicine and storytelling go hand in hand. As a heart patient himself and English Professor, James is in a privileged position to understand the interdependence of literature and medicine. James recently contacted me to discuss our common interest in web 2.0 social media and the dramatic shift brought about by internet massive use that it is driving health-care professionals, medical students, patients and caregivers to blog about the illness narrative.