L’urgence de repenser le social media listening
13/12/2014Social media an outcomes listening post for pharma
13/12/2014Wall Street turns to social-listening tools to guide pharma bets
The explosion in online discussions about medicines and the rise of social-listening tools to mine and analyze the data have given drugmakers another way to learn what patients think about their products. But pharma companies aren’t the only ones listening. Wall Street has its ear to the digital grapevine, too.
Source: www.fiercebiotechit.com
