Last week, the ongoing twitter conversation under the hashtag #BCSM officially expanded online in support of the global breast cancer community.

The new website is here: http://www.bcsmcommunity.org – and there’s a companion YouTube Channel here.

The hashtag itself stands for Breast Cancer Social Media – and the first online community “chat” using the #BCSM hashtag was on July 4th, 2011. Websites aren’t normally all that newsworthy anymore, but the evolution here most definitely is.

The more traditional trajectory, of course, is to start with a website and then add a “twitter handle” as a way to expand an audience or community reach. Among the many amazing powers of twitter, it seems, is the ability to reverse that model. At least that’s been the trajectory for #BCSM.

See on www.forbes.com