« Sharing the latest medical research on your hospital’s blog and social media accounts can help you attract followers and build up buzz for your facility. In addition to keeping consumers informed about breakthroughs being made at your own hospital, you can also monitor peer-reviewed journals for interesting developments and summarize them for your followers.

Once you’ve found something newsworthy to talk about, you’ll need to determine the best platform or platforms to share it on. If you’re sharing an article that doesn’t require much explanation, you might just write a quick summary and share it on Facebook, Twitter, Google Plus, or LinkedIn. For more complicated items, you might want to write a new blog post and share it. You could also an image to go along with the post. The image can then be shared on Facebook, Pinterest, or Flickr. It’s a good idea to put your website URL or the name of your hospital on the image so that people can tell where it came from no matter how many times it gets re-shared. »

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