DTC marketers need to go beyond standard product health sites and focus on the journey that online patients take to determine which health care treatments are best for them.

The FDA has eased social media marketing guidelines for 3rd party sites and frankly DTC marketers should be meeting to determine how they can leverage the draft guidelines to increase conversion.

It’s important to understand that a very small percentage of consumers see a DTC TV ad and run to their doctor to ask  for an RX.   Today interest in prescription drugs usually means spending time online to research the product and learn about side effects which could hinder quality of life.

Last year we followed consumers online, via a funded study, as they learned about prescription drugs and various health conditions.  The top-line key findings were:

Read more: http://worldofdtcmarketing.com/the-digital-health-journey/focus-on-patients/

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