France : le web renforce la relation entre patient et médecin | L’Atelier: Disruptive innovation
10/04/20131001Pharmacies et VIDAL : Un partenariat au service du … – Universal Press Agency
10/04/2013Texting the Teenage Patient
Doctors are making house calls via texting, blogs and social networks like Facebook and Twitter.
« The teenager’s cellphone buzzes. Her doctor, Natasha Burgert, is texting her: “Better morning with this medication?”
Another teenager opens his phone. “Everything is great,” reads Dr. Burgert’s discreet text. “Go ahead with the plan we discussed. Please reply so I know you received.”
And on the morning of college entrance exams, a teenager who suffers from a roiling stomach reads Dr. Burgert’s texted greeting: “Prepared. Focused. Calm. Your body is healthy and well. Good luck today.”
Dr. Burgert, a pediatrician in Kansas City, Mo., is making house calls. She is among a small but growing number of practitioners using social media to engage adolescents. Her patients read her blog and follow her on Twitter and Facebook. She even follows a few of the teenagers’ blogs, commenting occasionally.
During checkups, Dr. Burgert no longer gives teenagers brochures with advice on healthy living — which usually led to glazed expressions and teeming wastebaskets. Instead, a whiteboard hangs in her exam room, with hyperlinks and QR codes to sites with teenager-friendly material on sexuality, alcohol and drugs. The teenagers can photograph the board with their phones, storing the information to peruse in private. » (…)
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