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14/11/2013
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14/11/2013

Sports apparel maker Under Armour snaps up MapMyFitness for $150m

 US-based sports apparel maker Under Armour has agreed to buy the health and fitness app MapMyFitness for $150m.

With the purchase, Under Armour intends to “add depth to its digital capability, offering athletes an elevated training experience through new digital products and platforms”, the company said in a statement.

 

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