Social Media Purpose: Finding a Path to Engagement for Healthcare & #Pharma Brands
As an active participant in the never-ending discussion of social media guidance for pharmaceutical companies, MEplusYOU (formerly imc² health & wellness) is proud to be a member of the Digital Health Coalition (DHC). The DHC is a confederation of forward-thinking pharmaceutical and biotech brand managers and agency leaders who share a common goal: to move the industry forward in its use of emerging technologies, platforms, and channels through the power of consensus.
This year’s working session used crowdsourcing to address issues of roles and responsibilities, tools, and cultural shifts that must occur if the industry wants to leverage social media to connect with patients and professionals. Best-in-class examples of social media usage by pharmaceutical companies were also presented, but unfortunately, what passes for best-in-class in pharmaceutical marketing, looks and feels like social strategies from an aged time capsule.