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#Sanofi launches a monster mobile #diabetes game – PMLiVE #seriousgames #pharma

Crazy monsters, bizarre furniture and weird pets are at the heart of a new mobile game from Sanofi UK for children with diabetes.

Available on the iPhone, iPad and Android devices, Monster Manor is a collecting game with a built-in tracker that provides positive feedback the more regularly players test and log their blood glucose levels.

The company wants to encourage children with type I diabetes to better manage their condition through regular blood glucose testing in a move that builds on its mobile diabetes experiences with the iPhone-compatible iBGStar meter.

The free game was developed as part of a partnership between Sanofi UK, Diabetes UK and behavioural change gaming firm Ayogo Health.

See on www.pmlive.com