Current healthcare industry perceptions of patient engagement may clash with patient realities, according to “Observations on Connecting with Patients – 2013,” a report issued today by MedCenterDisplay.

MedCenterDisplay, a leading provider of digital patient engagement networks for hundreds of hospitals in the U.S., compiled five top-level observations for 2013.

The report spotlights what kinds of information healthcare consumers want, how they search for it and how they want it delivered. Hospital marketing that focuses primarily on traditional best-in-class treatment offerings may be missing the mark.

These key observations address digital communication, quality of content, improving HCAHPS scores, social media and branding.

See on www.digitaljournal.com