We all (well, a few of us digital evangalists) get really excited about digital in the multi-channel ether, but beware those that forget paper!
This bit of research shows us just how attached to printed articles our doctors still are… but please do not let this be a reason to forget all those other channels – do you really believe you are only influenced by what you read on paper, and all those other touch-points do not contribute?

See on www.mmm-online.com