Apple execs and FDA talk wearables and mobile device regulation nuances
14/06/2014Across Health’s Multichannel Barometer 2014 results released
14/06/2014Press release: 2014 Multichannel Barometer survey shows Pharma’s painful progress towards digital productivity
See on Scoop.it – 9- PHARMA MULTI-CHANNEL MARKETING by PHARMAGEEK
The 2014 Multichannel Barometer survey from Across Health paints a picture of a Life Sciences industry still struggling to come to terms with the realities of multichannel marketing. The survey, now in its sixth year, shows digital spend plateauing compared with 2013 (15.6% vs 16% of total marketing budgets).
See on www.a-cross.com
