« Also, the influence of sales representatives has shrunk, as many physicians no longer have the time to take the calls and some doctors refuse to see pharmaceutical representatives out of concern about improper promotions. Growing numbers of doctors prefer digital marketing. Lilly’s U.S. sales force « will move to a smaller structure that is more directly aligned with our business realities—along with the realities our customers face, and the way they want to interact with us, » a spokesman said. »

See on pharmamkting.blogspot.fr