Pharma Needs Customer Experience Centers of Excellence Lately, I’ve been hearing a lot about « centers of excellence » at pharma companies as in « Digital Center of  Excellence » and « Content Center of Excellence. » I heard the latter mentioned today in the #PharmaContent Twitter chat session, which follows ExL Pharma’s Content Marketing conference now going on in Philadelphia.

This slide from a presentation by Rebecca Lieb, Industry Analyst, THE ALTIMETER GROUP, and author of « Content Marketing, » explains how to organize a « Content Center of Excellence »: 

See on pharmamkting.blogspot.fr