Novo Nordisk’s diabetes drug marketers are hitching on to the Super Bowl bandwagon. This morning, for example, I received an e-mail from Novo Nordisk’s « Cornerstone4Care » program with the subject line « Delicious Big Game snacking for those with diabetes. » I must have signed up for this e-mail list when I reviewed the « Diabetes and You » iBook published by Novo (see « Pharma ‘eBooks’: Imagining what COULD be, not what IS »).

« The traditional Big Game party is usually a down-to-earth, unpretentious affair, with everyone rooting for their favorite team and enjoying snacks that are easy to serve and eat, » said Novo in the e-mail message. « Of course, many of those snacks are unhealthy for everybody, let alone for the many people like my patients who live with diabetes. »

See on pharmamkting.blogspot.com