Vidal lance sa base de donnée en ligne pour les médecins libéraux
02/04/20137 health benefits of playing video games
02/04/2013Pharma Marketing Blog: Lack of FDA Clarity Regarding Internet Rules Leads to Greater Pattern of Enforcement Against Digital Pharma Promotion
digital is very much OVER REPRESENTED in terms of violations and warning letters. As I pointed out in a previous post (here), only 2% of pharma’s DTC budget is devoted to digital (not counting search advertising). Now I know that Senak’s data also includes professional promotion and is not limited to consumers promotion. Even taking all that into account, it’s impossible that pharma spends 27-43% of its promotional budget/effort on digital channels.
See on pharmamkting.blogspot.be
