Pharma slashed CME funding again last year report | medcomms
Is Social Media the answer to the problems faced by the pharmaceutical industry, in the USA?

Pharma Engages Patients in Real World, Not via Social Media

Some pharma pundits — mostly consultants who want more pharma clients — see great potential for pharma to use social media such as Twitter and Facebook to « engage » consumers and patients. Yet, pharma is lagging behind other industries in its use of social media for engaging customers.

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