How the Internet Has Changed the World
03/03/2013Health IT beneficial to behavioral health patients, experts say
03/03/2013Pharma DTC Ad Spending Took a Nosedive in 2012!
According to data from cegedim Strategic Data (CSD), DTC spending decreased by 22% in 2012 compared to 2011 (see chart below and here): (click for an enlarged view) Boy, was I wrong when I predicted that Direct-to-Consumer (DTC) advertising by the…
See on pharmamkting.blogspot.fr
