Pharma cannot afford to ignore social media | World of DTC Marketing.com
A really good article on Pharmaphorumabout the perils of social media marketing with a great summary “The moral of the story for pharmaceutical companies is loud and clear: ignore social media at your peril.”. The story is about KV pharma’s pricing of a new drug and the backlash on facebook from angry Moms who are very active on social media.OK, I get it. A lot of pharma companies are not willing to take risks when it comes to establishing a social media presence but what happens when your brand is hijacked with an anti-brand/company facebook page ? Can pharma companies afford to do nothing ? The answer to that is “hell no”.