Simply maintaining a web presence isn’t enough. In the post-Google Hummingbird era, where conversational search becomes the norm, what matters most is context.

You don’t need any of those cookie-cutter approaches to getting found online. What you need is an effective inbound marketing strategy where context rules. Premier marketing agency HubSpot has already warned us that context is the future of inbound marketing. It’s about time we take this seriously.

But what do we really know about it? And how, exactly, does this idea apply to online healthcare marketing? Here’s a quick look at some strategies that work.

Read more: http://info.thespotonagency.com/blog/bid/327281/Online-Healthcare-Marketing-What-Works-in-a-Post-Google-Hummingbird-World

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