The Doctor’s Journal, a digital periodical exploring the evolution of physician life and healthcare, has released a new eBook explaining how social media and healthcare are colliding — which paves the way for prospective patients to shop around. Increased transparency with new social rating tools like Yelp or Google’s Zagat are empowering proactive patients to make better, informed decisions, without having to wait ‘on-hold’ or step foot into an office.

The Doctor’s Journal editor, Brad Smith, said, “For the first time ever, physicians are being rated not only by their record, but also by their bedside manner and the quality of their waiting room. It’s not longer ‘good enough’ to put in 5 minutes of face-time with a patient and send them on their way. Prospective patients can, and will use this information to shop around. And when we’re talking about entire families doing this, the lifetime value of each patient could be astronomical to physicians and healthcare practices.”

Read more: http://www.prweb.com/releases/free-ebook/social-media-healthcare/prweb11684070.htm

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