SOURCE September 19, 2014 You may have heard that mobile marketing is “in the future” but it’s not – it’s now. With 1 in 7 people worldwide owning smartphones, mobile marketing is the most efficient way to get in front of your audience. Are you developing a plan around these technology changes? Here are a few important stats to keep in mind… 25% of online searches are done on a mobile device. With phones and tablets at easy access, percentage of online search being done on the go is increasing dramatically and 57% of users won’t recommend companies with poor mobile sites. 70% of mobile searches lead to action on websites within 1 hour. Making products and services easily accessible on mobile devices will increase the likelihood of quick purchases via a smartphone or tablet. 1 in 7 people worldwide use smartphones. That means over 1 billion people (and growing) around the world have smartphones. 1 in 17 people own tablets as of December 2013. 60% of social media time is spent on

Source: internetmedicine.com