What the Latest FTC Guidelines Mean to Pharma Marketers
02/08/2015Apple Designs New App to Allow Use of iPhones to Recruit and Track Patients in Clinical Study as One Strategy to Become a Player in Healthcare Big Data | Dark Daily
02/08/2015Mobile health apps are everywhere. How well do they work?
You wouldn’t rely on pacemaker that hadn’t been thoroughly tested, or take a blood pressure medication that hadn’t been approved by federal regulators. Yet every day people download millions of health-related mobile apps, many of which lack evidence to back up their claims of improving users’ health.
Source: www.bizjournals.com
