Marketing veterans — remember what life used to be like? We spent our days brainstorming new campaigns, creating advertising slogans and, at the end of the day, creativity was what mattered. We were “ideas men” — or women — and if we wanted to succeed, we had to find a way to bring those ideas to life.

But, it’s time to face facts: marketing as we once knew it is undergoing some serious changes. The industry has gone from an era of trial-and-error practices to a careful science, leaning heavily on the balance between big ideas and hard facts.

Source: www.entrepreneur.com