Is healthcare ready for empowered and digitally demanding patients?  That is the question posed by IMS via their newest report “Engaging patients through social media”.  It’s a good report and supports what I learned over a years worth of research.  Here are the key findings..

Due to patient trust in clinicians and the broad reach of social media, healthcare professionals (HCPs) are in a prime position to drive better healthcare outcomes through social media.

For the healthcare industry, it is becoming increasingly important to be able to react quickly and decisively to events on social media.  Mid-sized, specialized and consumer care companies are leading the change from uni-directional broadcasting of information to an engaging and relationship-orientated online conversation. However, in general, the industry needs to become less risk averse to new engagements with stakeholders to remain relevant in the overallhealthcare discussion.

Read more: http://worldofdtcmarketing.com/key-takeaways-engaging-patients-social-media-ims/social-media-and-healthcare/

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