Blue Goji, the latest startup from serial entrepreneurs Kai and Charles Huang, posits that fitness would be more fun if addictive mobile games were layered on top of cardio workouts. Starting today, the company will learn just how many exercisers feel the same.

MyFitnessPal, the eight-year-old diet-and-exercise community, has partnered with Blue Goji for a “limited launch” that will give its users special benefits for being early adopters.

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