For pharma, the era of multi-channel marketing, closed loop marketing, sales force effectiveness, and market access is over
01/07/2013Le startups de Nike + transforment l’activité physique en monnaie virtuelle
02/07/2013Internet Use Frequency and Patient-Centered Care: Measuring Patient Preferences for Participation
The Internet is bringing fundamental changes to medical practice through improved access to health information and participation in decision making. However, patient preferences for participation in health care vary greatly. Promoting patient-centered health care requires an understanding of the relationship between Internet use and a broader range of preferences for participation than previously measured.
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