Drug companies fend off competition from generics by offering discount coupons
02/10/2012Share of Physicians Seeing iPad Reps Doubles between 2011 and 2012 – 65 Percent of ePharma Physicians who See Reps Have Seen an iPad Rep – Manhattan Research
03/10/2012Influence of iPad and mobile in pharma – FEATURE – General articles – Marketing and Communications – PMLiVE
Marketing and Communications | FEATURE | General | Influence of iPad and mobile in pharma – When Apple’s Steve Jobs unveiled the iPad in early 2010, he probably did not anticipate that the tablet would challenge the business laptop market so quickly…
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