Do you work with bloggers? Are you not quite sure they are a fit for your company? Many of our clients have an initial knee jerk reaction to the term “Mom Blogger.” We tell them all that it’s only a matter of time before they too will jump on the bandwagon. By ignoring this powerful marketing avenue you are loosing a huge opportunity to build viral impressions for your brand.

Make no mistake and do NOT undermine a #MomBlogger, they are entrepreneurs, businesswomen, visionaries and yes, just like you and me, they are parents and homemakers too. As purchasing decision makers, moms have a far-reaching voice on the Internet. Media, PR and advertising agencies are finally listening and showing some respect for their ability to communicate the voice and tone of a brand.

An important segment of our online marketing efforts consists of reaching out to bloggers to help promote our client’s products and services. We have never been disappointed and our clients are pleasantly surprised.

See on www.business2community.com